Typecast

Back in January I was a guest at the Kellogg's factory in Manchester and I learnt about the Government initiative " Breakfast For Life " which centered around ALL school-aged children having access to a breakfast to give them the best start to the day.  Missing breakfast is directly proportionate to poor concentration in class and obesity and illness later in life.  In the information that Kellogg's gave me I found the most surprising and disturbing statistics were: 1.7 million children age 0-5 will skip breakfast 1.4 million children age 6-10 will skip breakfast 2.3 million children age 11-16 will skip breakfast added to that is this  97% of teachers said that better concentration was a key perceived benefit of eating breakfast 84% of teachers said those students that eat breakfast are better behaved 79% said there is a clear link between breakfast and academic achievement