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YouTubers - The Brat Pack for the 21st Century

Those of us of a certain * cough * age will remember Demi Moore, Rob Lowe, Judd Nelson, Molly Ringwald, et al. They were our 1980's idols : The Brat Pack - so named after a fairly negative article in the New York Magazine in June 1985. It felt like all coming-of-age movies starred these beautiful people and their (film) collaborations were the thoughts and actions of our angst-ridden teenage lives played out on the big screen.  It wasn't just us that was feeling this way. Fast forward 30 years and now we have a Brat Pack for the 21st Century.  This time we can access them on the small(er) screen of YouTube but the premise is the same. Zoe Sugg, her brother Joe, her boyfriend Alfie Deyes, Louise Pentland, Tyler Oakley, Tanya Burr and Grace Helbig, to name but a few, are being touted by the media as "the most famous people you have never heard of" (see these articles in the Independent and on Buzzfeed as examples); they are the teenage idols of today - sort o...