Yesterday I ran out of things to watch on YouTube so headed on over to the 'Recommended' section and spotted a Zoella video which saw her challenge her boyfriend to apply her make-up. I started watching (don't judge me just yet). (Side note: Zoe Sugg, aka Zoella, is the 'It Girl' of YouTube. She's the bench mark for apparent success and the role model for many a tween and teen who are into YouTube. Her boyfriend of a couple of years is another popular UK YouTuber personality, Alfie Deyes, aka PointlessBlog) On her channel, Zoe Sugg has countless Get Ready With Me (GRWM) style videos which are basic make-up, fashion and styling tutorials so you can all achieve the "Zoella look". Hell, she's even launched her own make-up and beauty product range but that's all part of the 'branding' she's now achieved. Anyway... there's a number of interesting points in this video that are worth noting. Here's the video in question ...
... blogging my guts out