When you get something like this through your letterbox surely it is going to spark a reaction? I'm a naturally inquisitive person so immediately had a quick search on twitter for part of the hashtag to see what was going on. I wasn't impressed by what I found... a lot of "huh" type tweets interspersed with some positive and some negative comments. In between the tweets I found the FlubIt official account and checked out their website (which is exactly what they wanted me to do, obviously). In these times of mass produced online marketing, brands have approximately 3 seconds to grab your attention before you move on to the next webpage. Clicking the red X in the corner of the screen to get rid of unwanted web content is far too easy. To take marketing back to traditional sources (such as snail mail) does make you stand out in the crowd. Something was niggling at me with this campaign though. I am used to PR's emailing me (and, boy, do I s...
... blogging my guts out