If you are just
starting your own company, there are so many things you need to
consider and keep an eye on, that it is quite normal that some
aspects will have to be delegated to someone else.
When it comes to logos,
some people insist that they know best what their logo should be and
what it should represent. Some others, however, realize that there
are people whose job it is to create logos and who attended extensive
studies on this topic. Even if you do delegate this job to a graphic
designer, that doesn’t mean that you should have no input.
If you’re interested
in learning more, design experts at The Box Co-Op give some
interesting insight about designing a box for your product in this
article
https://www.boxcoop.com/packaging-university/box-design-tips/.
Choose the Colors and Typeface
The font you choose can
be just as important as the product or service you are offering with
it. And that’s not just eliminating Comic Sans outright. Certain
typefaces evoke an image. For instance, a Serif font is suitable for
a high-end product or some highly professional service.
The majority of other
brands refrain from using these due to their serious connotation. In
the age of minimalist design, simple Sans typefaces are ideal for
simple word logos.
When it comes to
colors, it is important to have striking colors, but at the same
time, you must not go over the top. The color wheel is a fairly
useful tool when it comes to choosing suitable color palate for your
logo. Complementary colors are opposite one another on the wheel and
work well together. Blue and yellow are the prime example of this.
Be Mindful of the Image You Are Creating
Creating a great logo
is a long and difficult process. You have to take into consideration
what your product or service is. For instance, if you are making
high-end electronics it is highly unlikely that a goofy garishly
colored logo is the way to go.
Consider Incorporating a Meaningful Drawing
If you see a chance to
incorporate a simple image as a part of the logo, or as the logo
itself, go for it. Studies have shown that we are more likely to
remember an image than a word. IT even has a cool name, picture
superiority effect. Naturally, the more that image has to do with
your business, the better.
Speaking of images, you
can incorporate images into the negative space between the words and
letters. Not only is it creative, it gives your logo another
dimension and creates a stronger association in the observers’
minds.
Be Flexible
Having an ideal logo is
very important for the success of the brand, but if you are working
with a designer, give them some creative freedom. Even if the logo is
not the exact copy of what you have imagined, it can still be very
good.
Get a Second Opinion
That’s not to say
that you should have absolute trust in your graphic designer. They
can make mistakes, too. What you should do is consult others before
you use the logo. Your friends and family can make a good focus
group. In order to avoid unwanted blunders or uninspired design, take
your time when picking the logo.