If you are just starting your own company, there are so many things you need to consider and keep an eye on, that it is quite normal that some aspects will have to be delegated to someone else.
When it comes to logos, some people insist that they know best what their logo should be and what it should represent. Some others, however, realize that there are people whose job it is to create logos and who attended extensive studies on this topic. Even if you do delegate this job to a graphic designer, that doesn’t mean that you should have no input.
If you’re interested in learning more, design experts at The Box Co-Op give some interesting insight about designing a box for your product in this article https://www.boxcoop.com/packaging-university/box-design-tips/.
Choose the Colors and Typeface
The font you choose can be just as important as the product or service you are offering with it. And that’s not just eliminating Comic Sans outright. Certain typefaces evoke an image. For instance, a Serif font is suitable for a high-end product or some highly professional service.
The majority of other brands refrain from using these due to their serious connotation. In the age of minimalist design, simple Sans typefaces are ideal for simple word logos.
When it comes to colors, it is important to have striking colors, but at the same time, you must not go over the top. The color wheel is a fairly useful tool when it comes to choosing suitable color palate for your logo. Complementary colors are opposite one another on the wheel and work well together. Blue and yellow are the prime example of this.
Be Mindful of the Image You Are Creating
Creating a great logo is a long and difficult process. You have to take into consideration what your product or service is. For instance, if you are making high-end electronics it is highly unlikely that a goofy garishly colored logo is the way to go.
Consider Incorporating a Meaningful Drawing
If you see a chance to incorporate a simple image as a part of the logo, or as the logo itself, go for it. Studies have shown that we are more likely to remember an image than a word. IT even has a cool name, picture superiority effect. Naturally, the more that image has to do with your business, the better.
Speaking of images, you can incorporate images into the negative space between the words and letters. Not only is it creative, it gives your logo another dimension and creates a stronger association in the observers’ minds.
Having an ideal logo is very important for the success of the brand, but if you are working with a designer, give them some creative freedom. Even if the logo is not the exact copy of what you have imagined, it can still be very good.
Get a Second Opinion
That’s not to say that you should have absolute trust in your graphic designer. They can make mistakes, too. What you should do is consult others before you use the logo. Your friends and family can make a good focus group. In order to avoid unwanted blunders or uninspired design, take your time when picking the logo.