Recently I was sent a bouquet of flowers from Bloom and Wild that arrived in a box that fit perfectly through the letterbox. The flowers weren't squashed and really simple display instructions were included that made them look as though they had been professionally arranged in the vase. Even my husband was impressed which speaks volumes in our house! And I can honestly say that the flowers look just as lovely (if not better) seven days after receipt and some slightly closed blooms are beginning to open.
This concept is one that I think is a great gift idea for that "hard to buy for" person and the subscription service means that you can order in advance and await a box of colour each month for as long as you want.
Aron Gelbard, Bloom and Wild's co-founder and CEO, tells me that he wanted to improve the flower buying experience without the flowers being expensive or inconvenient to receive and for the flowers to last longer than a couple of days. He and his co-founder, Ben Stanway spent months developing their concept and launched just a few weeks ago.
You can read more about their story here and watch the video below:
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please direct them to Bloom & Wild