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My Diary For 2023

Every year I write a blog post about which diary system or set up I am going to use for the following twelve months. In recent years, I have moved away from a Filofax (I trialled something earlier this year - more of that in a minute) and fallen in love with the Hobonichi printed diaries. For the last two years I have used a Hobonichi Weeks as my personal planner and I won't be deviating from that this year. I have tried a Hobonichi Techo A6 a couple of times but have never managed to feel comfortable with it size-wise.  I have always lusted after the Hobonichi Cousin A5 as a main work planner so, this year, I have bitten the bullet at launch time and invested in my very first one. Hobonichi Weeks The Hobonichi Weeks is a slim diary with a yearly, monthly and weekly layout. The main section is a "week to view with notes" and there are an additional 70 note pages at the back. This year (2022) I used the "Mega" version which comes with almost three times as m

What Does A Mental Patient Look Like?

mental health patient costume
Is it like this?

Asda seem to think so.

At the time of writing they are advertising this Halloween costume for the bargain price of £20!

There is a pathway to production and whilst there is nothing actually wrong with this as a costume, I cannot find a point in that process where someone suggested that this was marketed as a "Mental Patient" costume with other people on the marketing team agreeing. This is not a decision that was made by just one person regardless of what Asda representatives will say during the aftermath (no pun intended).

The webpage that is was open for orders was very carefully managed as the title does not reflect the browser tab title which reads "Zombie Fancy Dress Costume | Men | George at Asda".  That I can accept. Or "Horror Butcher" or "Abatoir Worker" (you can see why I don't work in a creative team that considers names for products, can't you?).  But this is unacceptable.

Does this complete the hat trick?  The "incitement to rape" t-shirts, the padded bra for children and now this?

Is this funny, misjudged or intentionally created to cause outrage?  Or are we all missing some kind of attempt at sick humour?  Let me know what you think in the comments?  

Asda Mental Patient Costume
Original link :

PS.  Here's my own experience with mental health.  Couple that with a bout of post-natal depression and you go some way to understanding why this angers me so much.

PPS.  Hat tip to @violetfenn and @paulamaher for tweeting the link out and bringing it to so my attention.


The item was removed from website at 10pm on 25.09.13

Just before 11pm Asda tweeted the following:

Offence?  Unacceptable error?
Closing the stable door after the horse has bolted?

You might like to go and read this now:
THIS is what a mental patient looks like...